Hello Kitty, the beloved pop icon created to inspire happiness around the world, is kicking off a year of festivities to celebrate her 40th Anniversary. In honor of this occasion, parent company Sanrio Inc. will present a world premiere Hello Kitty fan convention in partnership with Target, a first- of-its-kind museum exhibition, unique collaborations and limited edition commemorative products. Hello Kitty will celebrate her anniversary throughout the year with her devoted fans and continue to spread the message of friendship through the global ‘Share a Hug with Hello Kitty’ campaign.
Hello Kitty Con 2014 – The Fan Convention:
- Hello Kitty Super Supermarket featuring a curated selection of vendors offering convention exclusives, products and experiences;
- a Hello Kitty retrospective and vintage shop selling rare collectibles from the past;
- integrated workshops, lectures and panel discussions;
- a tattoo shop;
- art installations;
- photo opportunities and more.
Hello Kitty Museum Exhibition:
40th Anniversary Collaborations & Products:
Share a Hug with Hello Kitty! Campaign:
Further details and updates on Hello Kitty’s 40th Anniversary celebration can be found at http://www.sanrio.com/hellokitty40th/. And fans can visit the 40th Anniversary microsite throughout the year to stay connected and informed about Hello Kitty Con 2014, JANM’s Hello Kitty exhibit, exclusive products, the Global Hug Report, and more.
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 40th Anniversary this year. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.